When Sandy knew she was going to be a mom, she immediately looked for a baby store near her home in Edmundston, New Brunswick. But there was nothing, except for the big box stores. That's when the mother-to-be and entrepreneur had the idea of opening a baby boutique close to her store: Au Bout Du Monde (Boutique ABDM).

New parents, grandparents and other family members have quickly adopted the one and only store dedicated to babies in New Brunswick. So much so that ABDM Mini is now flying on its own wings with a new and distinct identity: Hello & Co.

Hello & Co is the beginning of a new journey: that of becoming parents, grandparents, godparents... in fact, that of welcoming a child into the family!

This incredible journey requires comfort, quality and sound recommendations for its arrival in our world. As a proud homegrown company, Hello & Co promotes Canadian brands to ensure your baby is stylish, while supporting affordable local shopping.

Much more than a baby store in Edmundston, Hello & Co is a warm and welcoming place to get the caring advice you need. In both our physical and online stores, you will find the best products to pamper your baby with style!